Globally, electronic dance music (EDM) has become one of the fastest-growing musical genres out there. What once was music that only appealed to a small, cult following in underground raves, clubs, etc. is now becoming a world-wide phenomenon. Even in developing countries like Vietnam, EDM is starting to become more mainstream.

Ballads have always ruled the Vietnamese music scene. Today, the popularity of EDM has caused an interesting shift in mainstream Vietnamese popular music. Big-name Vietnamese artists like Hồ Ngọc Hà, Tóc Tiên, and Isaac, for example, have started to dabble quite a bit in the EDM genre. We now even have EDM-centric TV shows like The Remix promoting electronic dance music to the masses.

21 year-old singer Hương Tràm, a contestant in this year's season of The Remix and past winner of The Voice Vietnam, is one example of how young Vietnamese pop singers are now gravitating more towards electronic dance music. In her latest music video Vẫn Luôn Chờ Mong, Hương Tràm displays a more EDM-infused style of Vpop -- a style that I like to refer to as EDM pop ballads. And like Vinahouse (aka Vietnamese house music), I believe it's a sub-genre that is uniquely Vietnamese.1 Nowhere else do I hear the same level of cross-genre mixing of EDM, pop, and traditional ballads. EDM in Vpop is the hot new trend these days, and it looks like it's here to stay.


Notes

  1. Vinahouse is a type of uptempo house music with a fixed rhythm and distinct sound that is popular in Vietnam. I would compare it to 90's club music.