Recently, Vietnamese rap music has been making the news with Vietnamese rapper Suboi dropping a few bars for President Obama during his visit to Ho Chi Minh City. Vietnamese rap culture, however, is a fairly new phenomenon. Vietnamese rap has only been around for a couple of decades. The start of Vietnamese rap music is often attributed to Vietnamese American rappers like Khanh Nhỏ and Thai Viet G who started popularizing Vietnamese rap music in the late 1990's. Today, Vietnamese rap is still very much an underground art form. With the rise of other popular youth-centric music subcultures (i.e. EDM and Kpop) and issues with government censorship, rap is far from being popular in Vietnam as it is in the US.
Earlier this year underground Vietnamese rapper Wowy threaten to quit the rap game. Frustrated with the lack of respect that underground Vietnamese artists get, Wowy started a crowdfunding campaign to raise money for a community-driven live performance show -- simply called Live! -- with the intent of showcasing and spurring on the growth of Vietnam's street culture.
Wowy is now back with a new MV for his song Do Tao Làm. Like many rap songs, it's about hustling. It's about doing work. It's about not giving a f*ck about what other people say. It's about repping the streets. If you're into gangsta rap like me, then Wowy is definitely an artist that you should check out. He keeps it street like no other Vietnamese artist.