Is there an end to the Hallyu wave? Korean pop culture has become extremely popular outside of South Korea, and there doesn't seem to be an end in sight. Kpop is like that cool kid in school that everyone wants to hang out with. Because of it's mass popularity, Kpop often overshadows other types of Asian pop music. Nevertheless, there still is an audience for Japanese pop music (Jpop) in Vietnam.
I'm going to say it -- Japanese culture is weird! They have some weird fetishes in Japan, to say the least. The island country of Japan can out perv anyone. Nonetheless, I still find Japanese culture to be quite fascinating. However, I never understood why these massive super girl groups like AKB48 exists in Japan. Sure, large girl groups exists in Kpop too, but not to the extremes of which you see them in Japan. 48 members? Really?
Anyways, Rev. from DVL is a Jpop girl group consisting of 13 members. They have performed in Vietnam multiple times now -- twice in 2013 and once again for Winter Convention 2015 in Ho Chi Minh City. In 2016, 4 members of Rev. from DVL formed a special sub-group called Rev. for Teenz in order to promote the Japanese drink Calpis Teenz in Vietnam.
Gotta promote them drinks! It's no YoMost. That song was my jam! In comparison, Ngọt Mà Chua Chua Mà Ngọt (Sweet and Sour) was rather lackluster. These girls also might want to think about hiring a new Vietnamese instructor because I totally thought they were singing in Japanese the whole time even though half of the song was in Vietnamese.
Let's talk about the popularity of Japanese culture with Vietnam's youth. Although Korean pop music and dramas are dominating the Asian media market, Japan still has anime, manga and video game culture when it comes to youth entertainment. Just like in America, anime conventions are becoming more and more popular each day allowing Vietnamese fans to release their inner Otaku.
Manga Festival and Winter Convention are two notable anime conventions held annually in Ho Chi Minh City. Events like these bring together a large number of Vietnamese cosplayers to celebrate Japanese culture. Rev. from DVL performed at both of these events in the past.
You may think that Japanese pop culture and Vietnamese society don't go together. Japan is often viewed as a country with highly advance technology. Vietnam, on the other hand, is still seen as a rural third world country. Even so, the fusion of Japanese and Vietnamese pop culture has spawn some interesting things. Vietnamese fans of Japanese culture -- although much smaller in number when compared to fans of Korean culture -- have gone to great lengths to promote Japanese culture within Vietnam.
For example, Vietnamese cosplayer and singer Mingoz shares her love of Japanese culture be making YouTube videos of herself covering popular Vietnamese songs in Japanese. Since I don't know Japanese, I can't comment on her Japanese pronunciation. I can say, however, that she makes her Japanese cover of Yellow Flowers on the Green Grass (Tôi Thay Hoa Vàng Trên Co Xanh) sound like the original version. It's that good that I can't tell that it was taken from a Vietnamese film. If I didn't know about the original Vietnamese version, you could very well convince me that it was an OST song from a Japanese anime.