Rookie singer AMEE has been making a lot of noise in the Vpop scene since being featured in the popular B Ray song Ex's Hate Me. Returning the favor, this time rapper B Ray is the one playing the support role with singer AMEE taking center stage in her solo debut song Anh Nhà Ở Đâu Thế. Now officially with famed Vpop company ST.319, AMEE, or dreAMEE if you will, is bringing the pop back to Vpop.
I quite often use the term Vpop loosely to describe all modern Vietnamese music targeted towards today's youth. But a lot of the Vpop that I end up writing about isn't all that "pop" in the way that most people define pop music. For example, the song Ex's Hate Me by B Ray would probably be considered more of an underground rap/R&B song than a pop song. Anh Nhà Ở Đâu Thế, however, is most definitely a pop song.
As a company, ST.319 generally likes to release songs that don't stray too far from the established idol pop practices that the pop industry has perfected in places like South Korea (with Kpop) and Western nations. Sure, idol pop music can be a little bit more formulaic and generic at times, but sometimes you need that. I mean, who doesn't like to indulge in consuming processed junk foods from time to time? As much as I like to talk about the underground Vietnamese music scene, I still think it's important that the more commercial aspects of Vpop find success in putting out music that is palatable and easily consumable to a wider audience.
Ever since singer MIN left ST.319, there has always been something missing in ST.319's artist lineup. Yes, having a boy band like MONSTAR is useful in winning over today's youth with idol pop music. It is, however, just as important, if not more so, to have a strong female pop idol who embodies today's modern pop spirit that the people can get behind. Perhaps, ST.319 has finally found that female Vpop star in AMEE.